My client asked me to develop artwork for a concept booking app focused on creating personalised camping holidays. The idea centred around giving families a simple way to plan their trip while choosing activities that suited their needs, preferences, and budget. I created visual concepts that reflected this flexible and family-friendly approach, focusing on clear layouts, approachable design, and a strong sense of outdoor adventure.
Alongside the app concept, I also designed a range of supporting visuals that could extend into branded merchandise. This included items that would appeal to families and reinforce the identity of the app, such as clothing, accessories, and campsite materials. I ensured the designs were consistent across both digital and physical formats, with a focus on usability, recognisable branding, and a cohesive look that could grow with the concept over time.
