One Water was a new product being introduced in store, and I was tasked with creating a range of point of sale materials to support the launch. This included items such as pennants, shelf talkers, and other in-store displays designed to catch attention and clearly highlight the product. Each piece needed to stand out within a busy retail environment while staying consistent with brand guidelines and communicating key information quickly.
I focused on creating designs that were bold, easy to read, and effective at drawing customers towards the product on the shelf. The layouts were adapted across different formats and sizes to ensure consistency throughout the store. As I was unable to photograph the displays in a live retail setting, I used AI-generated mock-ups to present the work in context, giving a clear representation of how the materials would appear and function in store.
